Not sure yet? Try the brief form free — see your strategy before you pay.

Start your brand strategy free →

What's inside the kit

Every section is built by AI trained on thousands of agency briefs. No templates. Custom to your brand.

🎯

Brand Strategy

Market positioning, competitive differentiation, core brand promise, and strategic narrative.

✍️

Messaging Framework

Elevator pitch, key messages per audience, proof points, and objection handles.

🎨

Visual Identity

Color palette with hex codes, typography pairing, and visual style direction with examples.

🗣️

Brand Voice Guidelines

Tone of voice, writing principles, do/don't examples, and personality traits.

📄

PDF Brand Guide

Print-ready document you can share with designers, copywriters, or investors.

What founders say

Early access founders who used Forma to launch their brand.

"I was about to spend $4K on a branding agency. Forma gave me everything I needed in 45 seconds. The positioning was sharper than what any consultant pitched me."

S
Sarah K.
Founder, sustainable skincare brand

"Used the brand guide when pitching to retail buyers. They said we looked more polished than brands with 10x our budget. Worth every dollar."

M
Marcus T.
Co-founder, food startup

"Sent the PDF to three freelancers as the creative brief. Cut my back-and-forth time in half. The brand voice section alone was worth $29."

L
Leila R.
Solo founder, B2B SaaS

Common questions

What happens after I pay? +

After your payment, you're redirected to the brief form. Fill it out (takes about 3 minutes), and Forma generates your complete brand kit in under 60 seconds. You can download the PDF immediately — no account needed.

Is this a subscription? +

No. This is a one-time payment. You pay $29, you get your brand kit. No monthly charges, no auto-renewals, no surprises.

Can I try it for free first? +

Yes — you can submit a free brief to see the quality of the output before paying. Free briefs include the full brand strategy section. The visual identity, PDF export, and full messaging framework are included in the paid kit.

What if I don't like the result? +

Email us at support@formaworks.com within 48 hours of purchase. If Forma didn't deliver a quality brand kit for your brief, we'll refund you. Simple.

How is this different from free AI tools like ChatGPT? +

Forma is trained specifically on brand strategy frameworks and agency methodologies. It doesn't just generate text — it delivers a structured brand kit with cohesive strategy, visual direction, and messaging that work together. Generic AI gives you bullet points. Forma gives you a brand.

Can I use this if my business is early stage? +

That's exactly who Forma is built for. Pre-revenue founders, side projects, early-stage startups — anyone who needs to look credible before they can afford an agency retainer. The earlier you nail your brand, the less you pay to fix it later.

Your brand is the first thing investors, partners, and customers judge you by.

$29 to get it right from day one.

Get My Brand Kit →