Your complete brand strategy.
In 3 minutes. Free.

Positioning, messaging, visual identity, and website copy — generated from a 20-second brief. The kind of work that used to cost $10K from an agency.

AI-powered PDF download 7-section brand kit
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Your Brief
Launch a plant-based snack brand
Targeting health-conscious millennials. Need brand identity, website, and a social launch campaign. Budget: lean.
Forma Delivers
Brand package complete
Brand Strategy Visual Identity Website Social Content Launch Plan
See What You Get

A real brand kit — built in minutes.

This is actual Forma output. We built a complete brand for a fictional specialty coffee company. Every section below is what you'd receive for your business.

Sample Brand Kit

Bloom Coffee Co.

A specialty coffee brand for intentional mornings and slow weekend rituals.

Position Statement

For intentional urban professionals who believe morning sets the tone for everything, Bloom Coffee Co. is the specialty coffee brand that treats your first cup as a ritual — not a refuel. Delivering single-origin, thoughtfully sourced beans and the quiet confidence that comes with a deliberate start.

Target Audience
Urban professionals, 28–42, values-led consumers
Key Differentiator
Ritual over routine — experience, not commodity
Category
Premium specialty coffee, D2C subscription

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Takes 20 seconds to fill out. Everything above — for your actual business.

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How It Works

Three steps. No meetings. No scope creep.

01

Drop your brief

Describe your business, audience, and what you need. One form. Takes three minutes.

02

Forma works

AI agents research your market, develop positioning, create visual identity, write copy, and build campaigns. Autonomously.

03

Review and launch

Everything lands in your dashboard. Approve what you like, request changes to what you don't. Then ship.

Live Sample

Here's exactly what you'll receive.

Every brand kit includes 7 deliverables. This is a real sample — generated for a fictional specialty coffee brand. Click any section to explore.

Bloom Coffee Co.
Specialty Single-Origin Coffee  ·  Brand Kit
Sample Output
01 Brand Positioning Who you are, who you serve, why you win ▾
Category
Premium specialty coffee, single-origin
Target Audience
Mindful professionals, 28–42, urban, who protect their morning routine like a non-negotiable
Unique Position
The only coffee brand that treats each cup as a ritual, not a habit — built on traceable provenance and an intentional brand philosophy
Competitive Advantage
Fully traceable farm-to-cup supply chain + mindfulness-first identity that competitors treat as marketing, not mission
02 Messaging Framework Core message + three supporting pillars ▾
"Coffee for people who actually care about their morning."
Provenance
Every bean has a story. We trace each harvest from specific farms in Ethiopia, Colombia, and Guatemala — so you know exactly what you're drinking, and who grew it.
Ritual
We don't sell caffeine. We sell the pause before your day begins. Bloom is for people who've decided their mornings are worth protecting.
Uncompromised Quality
Small-batch roasted in 20kg drums. Never mass-produced. Never stored longer than two weeks before shipping. Quality isn't a feature — it's the only reason we exist.
03 Brand Voice Tone guidelines with do/don't examples ▾
Brand Persona
The knowledgeable friend who quietly turned you onto specialty coffee — never preachy, always precise, says more with less.
Tone
Calm Thoughtful Quietly confident Sensory
✓ Write like this
"Your 6am doesn't deserve mediocrity. Bloom's Guatemala Huehuetenango opens with stone fruit and finishes clean. 400g, roasted this week."
✗ Not like this
"🔥 AMAZING coffee!! Our BEST BLEND yet — you'll LOVE IT!! Order now before it sells out!! ☕☕"
04 Taglines 5 campaign-ready options, ranked ▾
Primary recommendation
"Slow down. Drink better."
Short, instructional, on-brand. Works across every format from packaging to paid ads.
"From soil to ritual."
"Your morning deserves intention."
"Coffee worth stopping for."
"Origin matters. So does yours."
05 Color Palette Primary, secondary, accent + neutral colors ▾
Deep Espresso
#1C110A
Primary brand color, text
Coffee Brown
#6B3A2A
Secondary, hover states
Warm Gold
#C9952D
Accent, CTAs, highlights
Parchment
#F2E8D5
Background, cards
Warm Gray
#8A847E
Body copy, captions
06 Typography Pairing Heading + body font system with usage rules ▾
Headings — Cormorant Garamond
Bloom Coffee Co.
Elegant serif with editorial warmth. Use for headlines, display text, and brand name. Weight 600–700. Pairs authority with approachability.
Body — DM Sans
Small-batch roasted. Never mass-produced. Traceable from farm to your cup, every single time.
Clean, modern, highly readable. Use for all paragraph text, labels, and UI elements. Weight 400–500.
Heading/body ratio: 3:1 minimum Heading letter-spacing: -0.5px to -2px Line height: 1.1 headlines · 1.65 body
07 Visual Style Direction Aesthetic mood, photography, and design references ▾
Overall Aesthetic
Earthy minimalism with editorial warmth. Think Kinfolk magazine meets Japanese coffee culture — quiet, intentional, beautiful without trying.
Photography Direction
Morning light, natural textures, hands around warm cups. Muted earth tones with occasional golden highlights. Always real, never staged-looking.
Design Principles
Generous white space. Never rushed. Typography leads, imagery supports. Every element earns its place on the page.
Never Use
Bright neon colors. Busy patterns. Stock photo "business people with coffee." Energetic or caffeinated visual language. Clipart or gradient mesh.
Quiet luxury Earthy Editorial Minimal Intentional Warm Slow
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What You Get

Everything an agency would deliver. In one PDF.

Brand Strategy

Market research, competitive analysis, positioning, messaging framework, and brand voice. The foundation everything else is built on.

Visual Identity

Logo concepts, color palettes, typography systems, and brand guidelines. Cohesive visual language from day one.

Web Presence

Landing pages and websites designed around conversion. Copy, layout, and structure aligned to your brand strategy.

Content & Campaigns

Social media content, email sequences, ad creative, and launch campaigns. Created, scheduled, and optimized continuously.

Creative work shouldn't require a creative budget.

Forma gives every business access to the strategic, creative thinking that used to cost $10K/month. The agency model is overdue for a rewrite.

Get My Brand Kit — $29 →

Or try a free brief first